Paris - Nepal Tourism Board (NTB) promoted Nepal as a premier travel destination at IFTM Top Resa 2025, France’s largest international tourism fair. Senior Officer Sagar Shrestha and Rajeev Jha represented NTB, accompanied by six Nepali travel companies: Journey DMC, Namaste Holidays Tours and Treks, Friends Adventure Team, Ethical Trekking Nepal, The Trek Nepal, and Himalayan Guides Nepal Treks & Expedition.

The Nepal Pavilion attracted strong interest from European travel professionals eager to explore Nepal’s adventure, culture, and nature-based tourism.

This year also marks 75 Annapurna Day, commemorating French mountaineer Maurice Herzog’s first ascent of Annapurna I in 1950 — the world’s first 8,000-meter peak ever climbed. NTB highlighted this historic connection between Nepal and France, noting that the spirit of adventure established by Herzog continues to inspire generations of French trekkers and climbers to visit Nepal’s Himalayas.

French travelers are among Nepal’s most loyal visitors, favoring treks to Everest Base Camp, the Annapurna Circuit, and Langtang, along with cultural explorations in the Kathmandu Valley. With growing demand for sustainable and experiential travel, Nepal remains a beloved destination for the French-speaking market.

By participating in IFTM Top Resa 2025, NTB aims to deepen partnerships with French and European travel operators while reinforcing Nepal’s place in the hearts of the francophone world.

IFTM Top Resa is France’s largest B2B tourism exhibition, bringing together global tourism boards, travel agencies, and tour operators. Nepal’s participation underscored its readiness to welcome more European visitors with authentic and sustainable experiences.